SEO tools – Best free & paid instruments for Google
Do you want to learn how to improve your performance in search engine optimization? Get an overview of the different benefits and find the SEO tool that best suits you.
SEO tools that work
We recommend the indispensable free and paid SEO tools that can help you streamline the results of your search engine work.
Below, we provide you with an overview of the most important tools in both free and paid versions, as well as guide you through the use of the different ones.
Perhaps you are already familiar with several of the tools, but still, look through the list to see if you can discover new and exciting tools that can benefit your business.
AccuRanker
AccuRanker is a paid simple SEO tool that shows how the Google keywords you have selected have historically performed.
Doing a lot of SEO optimization work and buying links without being able to follow its impact on your site is not quite as much of a given job.
It is, however, with this indispensable paid tool. AccuRanker is a good investment, as here, you also get insight into whether your SEO initiatives have not helped, and instead, you need to focus elsewhere. The paid tool, therefore, helps to streamline and measure your SEO optimization.
In addition, AccuRanker is well-suited for competitor analysis, where you can also see your competitors’ historical development within specific keywords.
AccuRanker works well with Google’s two free tools; Search Console and Analytics, where you can link your keyword history to extensive tracking features as well as performance-related SEO proposals.
The paid tool includes features such as keyword and rank tracking, average search volume, and instant on-demand updates.
Ahrefs
Ahrefs is the most widespread all-around paid SEO tool that can analyze your own and your competitors’ Google positions. In addition, Ahrefs allows you to make keyword and link analyzes as well as keyword tracking, which is crucial for effective SEO optimization.
The paid tool includes features such as rank tracker, where you can follow the development of your SEO work live, content explorer for market analysis use, as well as site explorer, which contains in-depth link-building and competitor analysis, as well as information on PPC efforts.
So here you get a paid SEO tool that includes most of the important tools. Ahrefs is definitely a program that is worth investing both money and time to get to know the program.
With Ahrefs, you can analyze your way to becoming more competitive through your search engine optimization.
Google Analytics
Google Analytics is a free reporting tool that focuses on the behavior of visitors to your website.
Here, you can keep track of your website’s traffic as well as how your visitors found your website. Additionally, you can generate reports on which subpages are the most visited and the number of page views.
This user data is highly valuable as it can improve your search engine optimization and guide you on future SEO measures. Moreover, with this free tool, you can also see how long visitors spend on each page as well as your bounce rate – something that affects how Google evaluates the quality of your website.
With this free SEO tool, you can dive deep into your website and see how users experience your site and gain useful and important information about the audience you are targeting, their demographics, geography, and the devices they use to access your website.
Analytics contains extensive tracking features that can trace all visitors’ presence back to search engines, emails, online ads, PPC networks, PDF links, YouTube, and more.
If you haven’t already checked out your Google Analytics, you can do so now to your great advantage. It is a Google tool, and it is free – it doesn’t get any better than that.
Google Search Console
Google Search Console is a free tool that provides inspiration for improving your website.
The tool helps you understand how the search engine evaluates your website so that you can gain insight into how you can become more visible on Google. In addition, the free tool, Google Search Console, can inform you how visitors to your website find your website.
This is important information as it helps you find your strengths and weaknesses in your SEO optimization.
In addition, through the free SEO tool, you can submit your own website information to improve Google’s indexing of your website.
Search Console includes features that can troubleshoot the website and Google search results, confirm crawling of your website, highlight how often your website appears in Google searches, and explain which external websites link to your website.
Google Keyword Planner
As part of Google Ads, you’ll find another of Google’s free SEO tools – namely, Google Keyword Planner.
This free tool allows you, as the name implies, to plan your keywords carefully. Here you will find help finding the best keywords for your business, as well as how often they are searched for, all of which helps you optimize your SEO.
Whether you want to go for organic or paid keywords, Google Keyword Planner can help you. If you are looking at paid ones, this tool can also help you find a budget for them.
As with most things, it is always important to have a clear plan – and this is also where Google Keyword Planner can help you, as it helps you set up a plan for your keywords.
Screaming Frog SEO Spider
Screaming Frog is an analysis program that is available in both a paid and free version. The SEO tool is capable of analyzing technical parameters such as the usability of your website.
The free version offers analysis of up to 500 URLs under the same domain, which gives you ample opportunity to get an overview of any indexing errors, meta and title descriptions, and dead links on your website.
Additionally, the free tool also allows you to examine your keywords so you can see search volume on them, as well as how much you should expect to pay for clicks on them when you choose to use Pay Per Click.
The SEO tool is useful for visualizing technical issues that can disrupt your website. Screaming Frog contains features such as verification of your schema markup, Google crawling, information about duplicated content, and length and content problems.