On-page SEO – Become an expert in search engine optimization today
Search engine optimization (SEO) can be divided into two areas, namely On-page SEO, which refers to the work that takes place directly on your website.
In contrast, Off-page SEO, which mainly involves link building, is an activity that takes place on other websites and can be seen as outward-facing rather than inward-facing.
On-page search optimization means specifically optimizing individual web pages to rank as high as possible and generate relevant traffic in search engines.
On-page refers to both the content and HTML source code on a page that can be optimized, as opposed to off-page search optimization, which refers to links and other possible external signals.
Why should you be familiar with this concept?
There are several points that are important to keep in mind if you want to succeed with On-page SEO. If you have not previously dealt with SEO, we recommend that you first read about how we work with search engine optimization.
On-page SEO is a term worth knowing when it comes to creating attention directed towards your website or business. It helps search engines analyze your website and the content associated with it so it can identify whether visitors’ queries are relevant to your website.
Google constantly updates its algorithm to better understand visitors’ search intent and deliver search results that meet each user’s needs.
This means that on-page SEO should ensure that your website converts, or in other words, that your visitors do what you want them to do. It’s not enough to just get visits to your website; the visitors must do something active, which can be anything from buying something on your website, booking a meeting, or in some way feeding your business with attention on Google.
How do you achieve success with On-page SEO?
Now that you understand the meaning of working with search engine optimization and have found the strategy that works for your business, it’s time to start optimizing your content.
The first step in your path to success with on-page SEO is to start with a keyword analysis that gives you an overview of relevant keywords used in your industry and essential for your business.
Like everything else in the world of search engine optimization, it’s a circular process that never ends, precisely because users’ search behavior constantly evolves with their needs and new competitors on the scene.
Nevertheless, a keyword analysis is a necessary guideline to follow if you want customers to be able to find you in a digital world full of competitors.
The next step in your on-page SEO work is to find out how your website ranks for each of these focus keywords. You can easily do this by using various tools, such as Google Keyword Planner.
After that, it’s time to incorporate the selected keywords into the content on the chosen page. It’s important to find 1-3 keywords for each page that you want to focus on and make sure to include those words in the text.
A well-known rule of thumb in on-page SEO is that there should be two keywords for every 100 words, but the most important thing is to make the content as smooth and natural as possible since it should not only be read by machines.
Once the content for the page is well-crafted, it’s ready to be displayed to visitors. Therefore, it’s essential to take the time to create a well-formulated SEO title and meta-title.
Tips for optimizing your company’s On-page SEO
If you are trying to make a website more visible on different search engines, the first relevant step is to clarify your target audience. Once this is defined and some specific objectives are set, it is easier to assess what kind of SEO implementations should be created or adjusted.
Next, it’s about optimizing your website, both in terms of visual expression, but it’s also important that your website is functional. This makes your website’s On-page more accessible to users, which is something Google and other search engines take note of.
The user is also an important piece of the puzzle, as it is a key element that the user interacts with the page. Since Google is a computer, it requires a strong knowledge of algorithms. Furthermore, it is important to adhere to the structure that the search engine is most likely to choose or know.
A guide to On-page SEO
This means that the search engine sets the rules to play by and as long as you follow the rules, a first place is more likely. If you are unsure how a website is ranked, you can easily look at the search results page, also known as SERP, that appears when you search for the words you want to rank for.
The three most important rules in On-page SEO are:
- URL also called domain
- SEO title (Title tag)
- Meta title (Meta description)
First and foremost, it is important that you base your approach on your own situation. If you already rank high on Google, you will already have a certain credibility according to it. So if you are considering making changes to an already existing website, you should look at the circumstances that apply to that specific page.
Read on, where we have added some points that are good to have on your checklist when working with On-page SEO.
Domain
When you start optimizing a website or On-page SEO, the domain plays a major role in relation to search engines having knowledge of the keywords being searched for. So, for example, if you have a low-ranking page where you are trying to create traffic around a certain keyword, it can be an advantage if the word is included in the domain.
In reality, domain names are a more understandable and natural name that translates to the IP address where your website is located. Your domain name should be easy to remember so that it is easy to tell others, write down, spell or link to.
Title tag
The second focus with regards to On-page SEO is the “Title tag”, which is the first headline the user sees when they search for different words (also called the page title). It is an aspect that search engines also use as a guideline and look for words that are repeated in both the SEO title and meta title, which is the last aspect that is important to consider.
There are certain things that are important to focus on in relation to the Title tag because the Title tag has some limitations that a normal headline, for example, does not have. Read on as we guide you so you can become better at creating good title tags.
First and foremost, you should remember that the optimal length of your Title tag is 50-60 characters or 600 pixels. If you need to check whether you are within these conditions, you can use this CTR tool, which is really user-friendly.
In addition, you should try to write the most important word as early as possible, and it may also be a good idea to include numbers in the title tag.
It is also important to remember that the Title tag and content on the page must be related. It is no use if there is no coherence, as the title is a promise you give to the reader or customer, and therefore it is of course also important that you adhere to this when dealing with On-page SEO.
Furthermore, it is also important that all your pages have a unique Title tag, otherwise your pages will actually compete with each other, and that is probably the last thing you want!
Meta title
The meta title is the smaller text that appears under the Title tag, and in this description, it is once again important to have the keyword you are trying to appear or become more visible on.
The meta title, or meta description, thus aims to provide the user with a more in-depth explanation of what the page contains, and the meta description is part of the first impression. It is also important that you do not promise too much in the meta title if it does not match the content on the page.
As with the Title tag, there are certain rules for a meta title that are important to know when working with On-page SEO. If we start with the length, it is important to know that you only have 150-160 characters or 920 pixels to work with.
Google has changed the length of a meta description over time, and therefore there are actually many people who are unsure what the optimal length is. We recommend that you write a short meta title rather than a too long one, because if the title is too long, Google will automatically remove the last words in the sentence.
Overall, it is important to focus on both the Title tag and meta title when talking about On-page SEO because it can help increase your click-through rate – also called CTR. You can achieve more visitors than your competitors, and that is even true if they rank higher than you in search results, because who wants to click on a boring page title?
You should also focus on CTA (call-to-action) when writing your meta title. You should invite the user to click through. You can do this by writing “see more”, “click here”, “learn more” or something else.
Just like with the Title tag, the meta title should include exactly the keyword you are focusing on. It is no use, for example, to want to sell coffee machines but never include the word in either the meta title or the Title tag.