Keyword analysis for SEO – Use it in your SEO strategy
How do you know what type of content to have on your website if you do not know what your (potential) customers are searching for? In principle, you do not, but a keyword analysis can help you find out.
Your work with search engine optimization can be extensive if you do not have a proper structure for it or have a specific SEO strategy that can target your efforts.
As a foundation for the entire effort and strategy, there is usually a keyword analysis that can show what your customers are searching for, give you insight into their search behavior – and thus what is relevant for you to have or create as content.
How you conduct the analysis depends on the resources available to you – both in terms of the time you can spend on it in general and in terms of whether you want to buy access to SEO tools.
They can show you new relevant keywords very precisely and quickly, let you track specific words and activity, and provide you with insight into your competitors’ strategy and keywords.
Overview of SEO tools you can use
There are several SEO tools that you can use in your keyword analysis, some of which are free and some offered for a fee. We will briefly mention some of the major tools below.
Google Analytics: If you have just started your keyword analysis, Google Analytics is a good free tool that covers the common needs. Here you can see your users’ behavior and how they found their way to your website.
Google Search Console: Another relevant SEO tool in your keyword analysis is this tool, which can tell you exactly which keywords your visitors find you on. You can optimize your website according to your keywords, so you rank even higher on relevant words for your business.
Accuranker: This SEO tool is only available in paid form but can provide you with a historical insight into how your or others’ keywords perform. You can see your ranking on Google for the keywords, which in your keyword analysis can give you insight into where to continue your efforts and optimize, and where the competition may be too tough.
Ahrefs: A third-party tool like this can help you analyze both relevant words in your keyword analysis and analyze competitors’ websites and how strong their websites are. Here you can also investigate link building for competitors and yourself and draw inspiration for possible new keywords. Ahrefs, like Accuranker, is also a paid SEO tool.
The target audience’s search behavior is not only relevant to the keywords you want to be visible on and want to optimize your website for but can also give you small hints about possible new market and consumer trends.
From a keyword analysis, you can gain knowledge about which services your target audience is looking for and apparently needs, you can also adapt your products, services – or possibly just the descriptions of these – to exactly what your customers are looking for.
The importance of good SEO text
If resources are scarce, it is, more than anything, important with a thorough keyword analysis since you then have to prioritize creating SEO-friendly texts that match the target audience’s most important searches.
The good SEO-friendly text is also crucial for how you perform on your keywords. Your keyword analysis results in relevant and specifically selected keywords that you can use to create texts.
The specific search phrase should appear twice per 100 words in your text. Additionally, be aware that your search phrase or keyword can be found in the headings throughout.
When writing your text, you should also be aware of linking to your existing pages so that Google “finds” its way around your website through your well-produced SEO texts.
How often should you do it?
Search engine optimization work is not like traditional project work that is completed and closed, but rather a process that develops in line with the market, consumers, and technological developments.
Therefore, a search term analysis is not a one-time task that you can rely on for several years. In addition to the fact that consumer demand is constantly changing, Google will also continually change its preferences and algorithms according to user needs, and you will need to adapt your SEO work accordingly.
In addition, search engines like Google are constantly becoming more intelligent, and you can therefore expect search term analyses and user searches to become more extensive and insightful.
How many and how thorough search term analyses you should conduct depends on the size of your company, as well as how dependent you are on organic exposure on Google to generate sales.
Do you need help conducting an analysis or getting your SEO strategy on track? We can help you get started without losing ownership. A professional SEO agency can also help you access paid SEO tools for your search term analysis and advise you on how to navigate the programs in general, so you get far more useful insights into your online performance.